Workshops

11.30 - 12.30

'From an idea to real business'. How to develop the initial idea into a prosperous business venture. Finantial instruments supproting development.
Coach: Maciej Kozubik, Certified Coach, Business Trainer, Economist, Feature writer

'Expansion on foreign markets'. Company development strategies on European and Asian markets and cultural differences in negotiations.
Coach: Tomasz Poniński

'Marketing communication as a tool for building competitive advantage' with particular emphasis on direct marketing tools. How to efficiently use the participation in the fair.
Coach: Jakub Laskus, General Manager, Brave New Concept

'Public-private partnership as a growth opportunity'. Workshop for local government units.
Coach: Bartosz Korbus, Institute of Public-Private Partnership

13.15 - 14.15

'A stop on the road'. Presentation of attraction potential of small towns on the basis of a pioneering project.
Coach: prof. Masatake Wada, Professor of Economics, Teikyo University, Tokyo

'In search of new market niches'. Building strategy, means of acquiring financing and building distribution channels
Coach: Tomasz Poniński

'Industrial design'. How to design a differentiated product or a service? How to predict design trends? How to improve the functionality and aesthetics of the product? How to organize the cooperation between entrepreneur and designer? How to protect your intellectual property?
Coach: Andrzej Wójcik, Nebiolo Poland

'Human resources management'. How to build a great team of professionals? How to recruit the best employees in Eastern Poland? How to motivate and develop the employees? How to create and implement talent management program?
Coach: Ewa Skrzyńska, Diversus



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